March 22, 2009

Interesting Guerrilla Marketing Posters

Erotika Sex Shop Car Window Stickers: It doesn’t get much more in-your-face than this. An Italian sex shop called ‘Erotika’ covered all of the windows of a car with stickers showing people in rather suggestive poses. The car, situated right outside the door of the shop, featured another sticker that said “Toys you can’t wait to use”.

Feed SA Shopping Cart Posters: You’d have to have a heart of stone to avoid being affected by the images of poor, starving children sitting in the bottom of your shopping cart. Any food placed in the shopping cart appear to be delivered right into the needy child’s hands. Feed SA, a South African charity dedicated to feeding disadvantaged people, put these decals in shopping carts and saw a marked increase in donations and a significant boost in website traffic.

Get Up And Run Posters: VIP Gym thought images of a flabby, cellulite-ridden butt topped with a pair of love handles would be enough to make people want to ‘get up and run’. Glued to chairs in restaurants and cafes, the poster gives you the uncomfortable feeling that you’re seeing way more of strangers than you would have liked.

Anti-Graffiti Bus Seat Posters: The Australian Public Transport Authority got tired of people spray-painting graffiti on their buses and trains, so they targeted the ‘graffidiots’ with this ad campaign that reminds would-be vandals what the consequences of their actions could be.

Suicide Prevention Posters: So simple, yet so effective. These posters by a Brazilian suicide prevention organization use nothing but white paper and the silhouette cut-out of someone falling – with the negative space from the cutout appearing to save them.


More creative posters...

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